Tag: Market Innovation

Intellectual Property for Market Experimentation

Michael Abramowicz & John F. Duffy

Why did it take decades from the time inventors first developed wheeled suitcases before they were put on the market?  Why haven’t the courts concluded that trademarks like “Band-Aid” and “Rollerblade” are now generic?  Why did many analysts doubt the business wisdom of launching Netflix even after customer subscriptions exceeded… Read More »